Using the Ideas
Each idea is presented through distinct scientific mind, artistic heart forms to help you . . .
Make something amazing with
Books on storytelling, theme park design, the science of cool, design psychology
Pitches that capture elemental ideas for groundbreaking shows, series, art, events, podcasts
​
Takes on making art, marketing, franchises, the future of design, personal creativity
Lyrics and stories that showcase fun, different, and existential ideas and forms
Learn about people, culture, and art with
Books on modern minds, society’s ideologies, behavioral science
Pitches about science shows, literary podcasts, villain speeches
Takes on overlooked aspects of artistic, cultural, and scientific criticism
Lyrics and stories that capture specific human emotions and hidden societal forces
Change the world or yourself with
Books on solution aversion, logic, empathy, practical activism, persuasion
Pitches about logical talk shows, educational podcasts, listening experiences
Takes on psychological biases, how progress over time works, science denial
Lyrics and stories that capture aspects of society and the characters involved