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​Hello, my name is Troy Hiduke Campbell, and I'm a

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• Duke consumer psychology PhD

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• former Oregon marketing professor

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• former Disney Imagineer, and consultant to Nike, Netflix, and Google in brand, strat, and design

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• current chief scientist at the creative and professional development firm On Your Feet

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Hiduke House is both

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• my boutique professional consultancy

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• and my personal ideas project

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At Hiduke House, I work with ambitious leaders, experts, teams, and upstarts to 

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• tell the best stories

 

• design amazing experiences 

 

• reach new and resistant audiences 

 

• be ridiculously and effectively creative

 

• create ambitious big picture strategies 

 

• develop and maintain norm-breaking brands 

 

• build happy fan bases and great cultures

 

• live their personal and organizational values​​​​​​

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I do this professionally with

 

• innovative and interactive talks 

 

• ideation and strategy sessions 

 

• focused and fun consulting ​

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I do this publicly 

 

• by sharing many original ideas 

 

• as an academic researcher 

 

• as a university educator 

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My work focuses on

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• strategy and thinking different innovation | Owens Corning Product, Way-B Start Up

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• storytelling and marketing design | Google Brand Studio, Owens Corning Pink Tank

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• consumer experiences and product design | Walt Disney Imagineering, Netflix Consumer Insights 

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• organizational experiences and culture design | Nike Advanced Innovation Collective, Microsoft Onboarding ​​​​

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• education and professional development | Apple University, Stanford D-School

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• academic behavioral science research | featured in NPR’s Hidden Brain and The New York Times 

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I produce original and powerful ideas such as

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• the original idea of The Destiny Narrative

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• the adapted idea of Portals

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• the science of Solution Aversion

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You can start discovering new ideas right now with 

 

• short, colorful idea paper and slide summaries​​​

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• a highly produced ideas podcast

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• write ups of academic science 

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Learn more about me

 

• in this short story in text 

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• in this longer story in a podcast episode 

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• through how I help different professions in this guide

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Enthusiastically,

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      -Troy-