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Storytelling For


Original and powerful approaches to story, customized differently for creatives, scientists, and business leaders 

For Creatives

Wow audiences with originality and relatability

For Scientists

Impactfully inform with clear logic and genuine persuasion

For Businesses

Win hearts and minds with modern, pratical, and relevant storytelling

Past Talks & Trainings

“Troy has the superpower to turn science into tools”

Brad Robertson

Partner, On Your Feet

"I stumble across situations regularly, weekly, if not more, where I recall something that came from the workshops."

Casey Ingles

Director of Brand Strategy, Owens Corning

"Within the first 10 minutes, they had attendees telling stories and getting comfortable finding their authentic voice"

Pamela Kelly-Dockter

Women's Leadership Academy Product Owner, Intel



As a former Disney Imagineer, Duke behavioral science PhD, and Oregon marketing professor, I bring a distinct "scientific mind, artistic heart" philosophy to help everyone reach new heights in their storytelling.


I help you tell your story with originality and power.

Storytelling for Creatives

Write the most creative, artistic, and impactful stories that wow audiences with originality and relatability.


I help you hone your vision and be even more creative through a unique and powerful blend of psychological science and art. You've never had a creative partner like this.


Past Clients: Disney Imagineers, Nike Marketers, Indie Artists, Blizzard, Google Brand Studio, R2C

Storytelling for Science People

Communicate the value of your data and ideas in a logical and compelling way.


I help you intuitively grasp how story is fundamentally logic, something you are already great at, so you can communicate your ideas to honestly inform and genuinely persuade. You've never had a creative science PhD help you like this before. 


Past Clients: Owens Corning, UnitedHealth Group, WebMD Health Services, Intel, Stanford Design School, Netflix

Storytelling for Business Leaders

Tell stories that are relevant to your current audience and win new hearts and minds.


I help the best marketers tell the most modern stories with truly original and powerful insights on story, top business leaders communicate their vision with powerful practical tools, and story novices master advanced tools in unique workshops. You've never had a creative, behavioral science PhD, marketing professor help you like this before.


Past Clients: Apple, Microsoft, Proctor & Gamble, QVC, Uber

Splattered Paint

Multi-Narrative Storytelling
 How to tell a big story through many narratives: a technique all can learn and improve at 

Art by OYF and Gary Hirsch

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