top of page
Clouds

I use a scientific mind, artistic heart approach to create and share "original and powerful ideas."

​

This page is a list of the ideas I've developed and adapted that have been the most useful to people  --​​ presented here in papers, slides, and podcasts to be clear and actionable.

​

Sections:  Design | Story | Creativity | Psychology | Communication | Organizations​ | Summary Slides​​

Story

The Destiny Narrative

How to tell a powerful, persuasive story about change 

 

Paper | Podcast​​ | Slides | Video

​

Goal, Insight, Action

How to communicate the value of anything in three steps 

 

 Paper | ​​​Slides | Video​

Multi-Narrative Storytelling

How to tell a big story through multiple, complementary narratives

​​​

 Paper | Podcast | Slides

Design

Portals

How to better begin anything

​​​

Paper | Podcast | Slides| Video

​​

​

The Science of Cool

How to break norms and make amazing things

​

Paper | ​Slides

Thrill, Take, Connect

A model for designing amazing experiences, inspired by what makes a great Disney ride

​​​​​

Paper​ | Slides ​

​

The Ds of Design

A model for getting into the right mindsets for different stages of a process

​​

Slides​

The Metamodern Pendulum

A guide to designing for and leading people in today's metamodern world

​​​

Paper | Case 1| Case 2​

The PIM Model

How to maintain people's attention today: be personal, be interactive, be mixed ​​​

​

Summary | Video​

Creativity

Every Shade of Blue

A way of seeing all the different shades of an idea, inspired by how Vincent van Gogh could paint with every shade of blue​​​​

​

Paper | Podcast​ | Slides 

Lyrics About

The power of writing lyrics for innovation, discovery, and communication

​​​

Paper | Project​

Define + Apply

How to use knowledge to design 

​​​

Slides 

Psychology

Welcome to Team Hero

A model for reaching new and resistant audiences through the act of welcoming

​​​

Paper | Case​ | Slides

Solution Aversion

Why people deny solvable problems and how to overcome this denial

​​​​​

Paper | Science​ | Slides | Case Video

Love, Like, and Believe

A model for building complete relationships

​​​

Paper

The Competence-Enjoyment Link

Why what we feel about ourselves matters so much to what we enjoy

​​

Slides | Science

The Egocentric Bias

A guide to the most fundamental human bias and how to overcome it​​​

​

Science ​| Pitch​ | ​Slides​​​

Communication

Big Identity Net

How to make someone feel a meaningful part of something

​​​​

Paper | Podcast ​| ​Slides | Case Video

​​

​

Spoil, Simplify, Solidify

How to get people to remember what you have to say

​​​​

Paper

Super Signals

A model for combining multiple forces to powerfully communicate

​​​

Paper

Business & Organizations

The Fundamentals Problem

An explanation of why everything new is so hard
​
Paper | Podcast​ | Slides | ​​Case Video

​

Adjacents Assemble

How people with adjacent expertises should come together more often

​​​

Paper​ | Slides ​

​

Invisible Fruit

How to find the value you already have but can not currently see

​​​​

Paper​ | Slides

​

​

​

Slide Summaries

A great place to start is with these concise and colorful summary slides.​​

​

curious little robot_edited_edited.png

Design Ideas

Summary Slide Deck

Strategy Ideas

Summary Slide Deck

Examples from The Science of Cool
Graphics by Issac Auxier

Examples from Multi-Narrative Storytelling
Imagery with On Your Feet

Examples from Psychology: Comics 
Art by MR Trower

Clouds
podcastcoverrobot.png

Explore these ideas on the podcast

 

Each playful episode deeply defines and broadly applies one original and powerful idea

bottom of page