I use a scientific mind, artistic heart approach to help people discover, decide, and design amazing things
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Here's what that means . . .
Basics ​
The scientific mind, artistic heart approach combines two overlapping but distinctly different approaches.
Together they can lead to:
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divergent ways of thinking
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different knowledge libraries
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diverse tools and inspirations
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When you have both, you can see so much more.
The Scientific Mind ​
The scientific mind is thinking and doing through knowledge that is generated with evidence and logic.
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Science is:
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intentionally precise
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literally defined
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functionally rigid
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Science is uniform: there is no individual voice, only fact.
The Artistic Heart​​
The artistic heart is thinking and doing through expression, abstraction, and techniques that go beyond science.
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Art is:
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expansively abstract
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rebelliously emotional
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deeply flexible
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Art is personal: it embraces the unique insights that can come from an individual.
Combination​
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The scientific mind and artistic heart combine for original and powerful results. ​
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I believe everyone has a scientific mind and an artistic heart and I want everyone to truly explore it through ideas and experiences.
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My combined approach is expressed with: ​
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A history of professional work and collaborations with innovative brands, universities, start-ups, artists, and researchers.
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An ideas series on the intersections of design, art, psychology, research, society, and business.
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An approach to scientific research on artistic topics such as story, identity, and happiness.
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Embrace the complementary.