I use a scientific mind, artistic heart approach
Here's what that means . . .
Basics
The scientific mind, artistic heart approach combines two overlapping but distinctly different approaches.
Together they can lead to:
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divergent ways of thinking
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different knowledge libraries
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diverse tools and inspirations
When you have both, you can see so much more.
The Scientific Mind
The scientific mind is thinking and doing through knowledge that is generated with evidence and logic.
Science is:
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intentionally precise
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literally defined
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functionally rigid
Science is uniform: there is no individual voice, only fact.
The Artistic Heart
The artistic heart is thinking and doing through expression, abstraction, and techniques that go beyond science.
Art is:
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expansively abstract
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rebelliously emotional
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deeply flexible
Art is personal: it embraces the unique insights that can come from an individual.
Combination
The scientific mind and artistic heart combine for original and powerful results.
I believe everyone has a scientific mind and an artistic heart and I want everyone to truly explore it through ideas and experiences.
My combined approach is expressed with:
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A history of professional work and collaborations with innovative brands, universities, start-ups, artists, and researchers.
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An ideas series on the intersections of design, art, psychology, research, society, and business.
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An approach to scientific research on artistic topics such as story, identity, and happiness.
Embrace the complementary.