Selected Past Work
I use a scientific mind, artistic heart approach to help people and organizations solve their most important challenges
Innovation
Designed better experiences with the science of emotion and art of narrative immersion for Walt Disney Imagineering
Brand Vision
Fostered new brand mission with the science of meaning and art of communal ideation for Google Brand Studio
Story
Transformed storytelling with the science of attention and art of narratives over multiple touch points for engineers, scientists, leaders, marketers, and sales
Experience Design
Informed UX with original research and the science of choice and the art of aesthetics for Netflix Consumer Insights
Creative Culture
Designed new creative practices with the science of creativity and art of improvisational thinking for Nike Advanced Innovation Collective and marketing
Leadership
Trained leaders with the science of social psychology and art of practical storytelling, including crisis leadership, virtual leadership, and special projects for Women's Leadership Academy
Inclusion Habits
Trained leaders with the science of cognitive bias and the art of inclusion habits based in improvisational and empathetic practices
Visual Narratives
Updated commercial writing with the science of pacing and art of dynamic imagery for creatives, leaders, staff
Brand Development
Helped founders create a blockbuster startup brand with the science of values and the art of narrative
Activist Communication
Improved social activists’ campaigns with the science of persuasion and art of metaphorical communication
Academic Innovation
Created innovative, interdisciplinary events with the science of safety and the art of experiential sharing
Healthy Behaviors
Designs to make healthy behaviors exciting and genuine with the science of cool and art of cultural representations
Design Thinking
Helped pioneer “zero to live test” single days with an applied scientific method and the art of rapid, imperfect, experiential prototyping
Science Communications
Improved scientific communication with the science of collaboration and art of storytelling, focusing on communal outcomes
Event Design
Created innovative, immersive events with the science of fandom and art of collective storytelling
Brand Evolution
Created experiences for and consulted on the evolution of brand with executives, using the science of meaning and art ideation
Employee Health
Improved communications with sciences of attention and persuasion and the art of storytelling for developing, designing, selling, and improving employee health programs
Community
Guided experiential, narrative, and architectural changes with the sciences of social and cognitive psychology and artistic design touches