My name is Troy Hiduke Campbell, and I created Hiduke House to better reach and work with three audiences: clients, collaborators, and curious people.​​
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May our paths cross somehow
Hiduke House
I do innovative consulting, sessions, and talks, on story, brand, design, innovation, creativity, EX/CX/UX, marketing, culture, logic, communication, and psychology in ways relevant to your specific profession.
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Clients include Disney, Netflix, Nike, Google, Microsoft, Intel, UnitedHealth, Owens Corning, Way-B, and R2C.​
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Original ideas, original results
“An infinitely valuable and capable partner.”
Casey Ingle
Director of Brand Strategy, Owens Corning
Client
"The session was just plain fun and engaging."
Pamela Kelly-Dockter
Product Owner, Intel
Client
With Collaborators
I create original and powerful things with small biz, innovators, artists, designers, educators, scientists, non-profits, and more.
Collaborators include Stanford D-School, Comic-Con, Frank, Boys & Girls Club, Dark Horse, SLO Library, innovation incubators, indie artists, and On Your Feet where I serve as the chief scientist .
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Hit me up, cool people
“Troy has the superpower to turn science into tools.”
Brad Robertson
Partner, On Your Feet
Collaborator
"Troy is a creative; bursting with ideas and the passion to pursue them."
Adrian Camilleri
Associate Professor of Marketing, University of Technology, Sydney
Collaborator
I put out original scientific mind, artistic heart ideas that reach people via press, podcasts, papers, science, and more.
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Curious people include thought leaders, scientists, presidential administrations, comedians, teachers, CEOs, designers, students, parents, and many others.
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Distinctly different, immediately impactful
“Solution aversion is brilliant research.”
Adam Grant
Author, Wharton Professor
Curious Mind
“#1 most discussed psychology research paper of the year online.”
Altmetric
Academic Measurement Firm
Curious Minds
Selected Press​
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