
My name is Troy Hiduke Campbell, and at Hiduke House, I do work in service of three audiences: clients, collaborators, and curious people.
May our paths cross somehow
Hiduke House
I work with people and organizations to think big about their strategies, designs, stories, innovation, and brands through consulting, sessions, and talks.
Clients include Disney, Netflix, Nike, Google, Microsoft, Intel, Owens Corning, Way-B, and R2C.
Original ideas, original results
“An infinitely valuable and capable partner.”
Casey Ingle
Director of Brand Strategy, Owens Corning
Client
"The session was just plain fun and engaging."
Pamela Kelly-Dockter
Product Owner, Intel
Client
With Collaborators
I create original and powerful things with small biz, innovators, artists, designers, educators, scientists, non-profits, and more.
Collaborators include Stanford D-School, Comic-Con, Frank, Boys & Girls Club, Dark Horse, SLO Library, innovation incubators, indie artists, and On Your Feet where I serve as the chief scientist .
Hit me up, cool people

“Troy has the superpower to turn science into tools.”
Brad Robertson
Partner, On Your Feet
Collaborator
"Troy is a creative; bursting with ideas and the passion to pursue them."
Adrian Camilleri
Associate Professor of Marketing, University of Technology, Sydney
Collaborator
I put out original scientific mind, artistic heart ideas that reach people via press, podcasts, papers, science, and more.
Curious people include thought leaders, scientists, presidential administrations, comedians, teachers, CEOs, designers, students, parents, and many others.
Distinctly different, immediately impactful

“Solution aversion is brilliant research.”
Adam Grant
Author, Wharton Professor
Curious Mind
“#1 most discussed psychology research paper of the year online.”
Altmetric
Academic Measurement Firm
Curious Minds
Selected Press




