Welcome to Metamodern Things
- Troy Campbell
- Jan 16
- 2 min read
Alright, let's try something . . .
Hello, my name is Troy H. Campbell, and I am a designer, marketer, and PhD who uses a scientific mind, artistic heart approach to study, teach, and apply psychology across consumer, social, political, organizational, and cultural domains.
Over the past decade I've come to believe if you want to better understand and design for people today, you should first deeply understand the metamodern sensibility.
With its many overlapping characteristics such as oscillation, ironesty, meta-awareness, and a focus on felt experience, the metamodern sensibility has become one, if not the biggest, evolving change to our contemporary and future culture, that we still don't fully understand.
In this series, I aim to help all of us deeply understand and create with it by providing and expanding the discourse and understanding around the breadth and importance of the metamodern sensibility, by delivering immediately understandable examples of metamodern things with brief commentary.
I will do this by sharing a wide variety of metamodern and adjacent things that range in medium, genre, quality, purpose, and ideology, with short commentary from perspectives that have yet to be as deeply included in the popular or academic discussion of the metamodern sensibility such as psychological science, design, politics, business, and marketing.
With this series, I hope to bring some original and powerful perspectives to metamodernism to help you better understand metamodern people (including yourself) and make metamodern things for them.
Always oscillating,
-Troy-
Five Things about Metamodern Things
I. The Goal
I believe understanding metamodernism will help you better:
understand yourself and your life
appreciate your favorite things
discover and enjoy new things
comprehend what's going on today
create for, lead, and relate to the metamodern people of today
II. My Approach
I believe to understand an idea you should see that idea as many different shades as possible. I call this approach "Every Shade of Blue" inspired by how Vincent van Gogh could paint with every shade of blue, and it is why this series aims to show so many different things.
III. A Guide
I have created a working guide for you to learn what I think is most useful about metamodernism quickly.
IV. Some Inspiration
Before I met the metamodern pioneers Linda Ceriello and Greg Dember, I had already begun this project, but their awesome papers, books, and of course their ground breaking website helped me refined my approach.
Learn more: Website | Scholarship | Book
V. Send Me Metamodern Things
I believe most all great projects oscillate between the distinct tastes and expertises of the creator and the wide tastes and expertises of the audience. So send me lots of stuff, the more different the better!
My email: troy@hidukehouse.com
Welcome to Metamodern Things!
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