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Clouds

I use a scientific mind, artistic heart approach to create and share "original and powerful ideas."

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This page is a list of ideas I've developed and adapted that have been the most useful to my clients, collaborators, and students --​​ presented here in papers, slides, and podcasts to be as clear and actioanble as possible.

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Sections:  Design | Story | Creativity | Psychology | Communication | Organizations​ | Summary Slides​​

Design

Portals

How to better begin everything

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Paper | Podcast | Slides

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The Science of Cool

How to break norms and make amazing things

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Paper | ​Slides

Thrill, Take, Connect

A model for designing amazing experiences, inspired by what makes a great Disney ride

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Paper​ | Slides ​

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The Ds of Design

A model for getting into the right mindsets for different stages of a process

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Slides​

The Metamodern Pendulum

A guide to designing for and leading people in today's metamodern world

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Paper | Case

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Story

Multi-Narrative Storytelling

How to tell a big story through multiple, complementary narratives

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 Paper | Podcast | Slides

The Destiny Narrative

How to tell a powerful, persuasive story about change 

 

Paper | Podcast​​ | Slides | Video

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Goal, Insight, Action

How to communicate the value of anything in three steps 

 

 Paper | ​​​Slides | Case Video​

Creativity

Every Shade of Blue

A way of seeing all the different shades of an idea, inspired by how Vincent van Gogh could paint with every shade of blue​​​​

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Paper | Podcast​ | Slides 

Lyrics About

The power of writing lyrics for innovation, discovery, and communication

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Paper | Project​

Define + Apply

How to use knowledge to design 

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Slides 

Psychology

Welcome to Team Hero

A model for reaching new and resistant audiences through the act of welcoming

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Paper | Case​ | Slides

Solution Aversion

Why people deny solvable problems and how to overcome this denial

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Paper | Science​ | Slides

Love, Like, and Believe

A model for building complete relationships

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Paper

The Competence-Enjoyment Link

Why what we feel about ourselves matters so much to what we enjoy

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Slides | Science

The Egocentric Bias

A guide to the most fundamental human bias and how to overcome it​​​

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Science ​| Pitch​ | ​Slides​​​

Communication

Big Identity Net

How to make someone feel a meaningful part of something

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Paper | Podcast ​| ​Slides

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Spoil, Simplify, Solidify

How to get people to remember what you have to say

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Paper

Super Signals

A model for combining multiple forces to powerfully communicate

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Paper

Business & Organizations

The Fundamentals Problem

An explanation of why everything new is so hard
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Paper | Podcast​ | Slides | ​​Case Video

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Adjacents Assemble

How people with adjacent expertises should come together more often

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Paper​ | Slides ​

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Invisible Fruit

How to find the value you already have but can not currently see

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Paper​ | Slides

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Slide Summaries

A great place to start is with these concise and colorful summary slides.​​

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Design Ideas

Summary Slide Deck

Strategy Ideas

Summary Slide Deck

Examples from The Science of Cool
Graphics by Issac Auxier

Examples from Multi-Narrative Storytelling
Imagery with On Your Feet

Examples from Psychology: Comics 
Art by MR Trower

Clouds
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Explore these ideas on the podcast

 

Each playful episode deeply defines and broadly applies one original and powerful idea

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