​​I use a scientific mind, artistic heart approach to help your team discover, decide, and design amazing things
Speaking
Sessions
Consulting
Overview​
I bring a scientific Ph.D. mind, an artistic Disney Imagineer heart, and a business professor sensibility to help your team.​
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tell the best stories
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design amazing experiences
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reach new and resistant audiences
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be ridiculously and effectively creative
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create ambitious big picture strategies
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develop and maintain norm-breaking brands
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build happy fan bases and great cultures
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think differently about challenges and the future
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Professionally my work focuses on:
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consumer experiences and product design | Walt Disney Imagineering, Netflix Consumer Insights
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organizational experiences and culture design | Nike Advance Innovation Collective, Microsoft Onboarding
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storytelling and marketing | Google Brand Studio, University of Oregon Marketing Professor
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strategy and thinking different innovation | Owens Corning Product, Way-B Start Up
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education and professional development | Apple University, Stanford D-School
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academic behavioral science research | Duke University Fuqua School of Business, UC Irvine Psychology & Social Behavior
Speaking​
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I share original and powerful ideas^ that have helped world experts, scrappy upstarts, and bold leaders do and make amazing things.
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Past talks and training include: ​
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Big Story - how to tell a big powerful story*
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Engaging Education - how to make learning stick
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Metamodern Minds - how understand today's people
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Memorable - how to make things people will remember
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Psychology of Sales - how to sell to real people
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Solution Aversion - why people deny solvable problems
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The Science of Cool - how to create amazing things
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Welcome to Team Hero - how to reach new audiences​​
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^Talks often draw from my scientific research and my original ideas ibrary. ​
*Story is the thing I do most, it has its own page called: Storytelling For . . .​
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Sessions​
I facilitate ideation and strategy sessions with methods and expertises that have helped great teams do even greater things.
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Half-day or full-day sessions for when you need to:
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Discover new things together around your market, audience, or your own brand
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Decide something important and get aligned around big picture strategy
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Design something original and powerful for the marketplace or workplace ​​
Consulting​
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I deliver original and powerful ideas and actions that have helped great teams successfully navigate their challenges and opportunities. ​
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Consulting helps your team when you need to: ​
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Discover new ideas and inspirations
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Decide better around big and everyday challenges
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Design original and powerful things for your audiences
“Troy has the superpower to turn science into tools”
Brad Robertson
Partner, On Your Feet
"Weekly, if not more, where I recall something that came from the workshops."
Casey Ingle
Director of Brand Strategy, Owens Corning
“Troy delivers creative and theatrical talks that delight audiences.”
Peter McGraw
Author The Humor Code
"The session was just plain fun and engaging."
Pamela Kelly-Dockter
Product Owner, Intel
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