The Summer Disney Went Metamodern and Returned to Winning Ways at the Box Office

By Troy Hiduke Campbell

Working essay available here.

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Send me metamodern things at troy@hidukehouse.com

Metamodern Things is part of Hiduke House, where I use a scientific mind, artistic heart approach to help people learn and make amazing things. I am a behavioral science PhD, designer, marketer, former Disney Imagineer, founder of Hiduke House, and current chief scientist at On Your Feet.

This series exists, because I believe the metamodern sensibility, with its characteristics of oscillation, meta-awareness, and a focus on felt experience is one, if not the biggest, evolving change to our contemporary and future culture, that we still don't fully understand and know how to use. I aim to change that.

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