Hiduke House is a home for original and powerful ideas and services to help you learn and make amazing things.
The mission is to use a distinct scientific mind, artistic heart approach to intersections of psychology, design, story, marketing, art, business, and creativity.
It is built from my life as a Duke consumer psychology PhD, Oregon marketing professor, art scholar, Disney Imagineer, advisor to Nike and Netflix, and much more.
I hope one of these ideas or services can help you discover and make something amazing.
-Troy Hiduke Campbell-
“Solution aversion is brilliant research.”
Author, Professor, Wharton
“Troy has the superpower to turn science into tools”
Partner, On Your Feet
"Troy's work for us was fundamental."
“#1 most discussed psychology research paper of the year online.”
Academic Measurement Firm
“Immediately impactful ideas."
Research Director, Center for Public Interest Communications, Frank
"The session was just plain fun and engaging."
Product Owner, Intel Women's Leadership Academy
Hiduke House helps professionals of all kinds learn and make amazing things
Click your job area to see how: Academics and Educators, Activists, Applied Improvisers, Artists, Business Leaders, Corporate Educators, Designers, Disney People, Fiction Writers, Filmmakers and Entertainers, Marketers, Novices, Psychologists and Behavioral Scientists, Sales, Scientists and Data Analysts, Small Businesses, and Songwriters.