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"I use a scientific mind, artistic heart approach to help people discover and create original and powerful ideas, designs, and strategies."

 Troy Hiduke Campbell, PhD

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Podcast Trailer

Art by  Tim Lee

 Hiduke House is home for original and power ideas and services to help you discover and make amazing things.

It is both a public idea-sharing project and professional consultancy with the mission to use a scientific mind, artistic heart approach to design, psychology, story, art, creativity, marketing, business, and society.

It is built from my work as a Duke consumer psychology PhD, Oregon marketing professor, art scholar, Disney Imagineer, advisor to Nike and Netflix, and much more. ​

 

I hope one of these ideas or services can help you discover and make something amazing.

-Troy Hiduke Campbell-

Splattered Paint

Multi-Narrative Storytelling: How to Tell Your Big Story

Art by OYF and Gary Hirsch

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The  Science of Cool: How to Break Norms and Make Amazing Things

Graphics by Issac Auxier

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Portals: How to Better Begin Everything

Podcast Apperance on FLIP THE SWITCH

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Original Science: How to Combat Solution Averion, Bias, and More 

Art by MR Trower 

“Solution aversion is brilliant research.”

Adam Grant

Author, Wharton Professor

“Troy has the superpower to turn science into tools”

Brad Robertson

Partner, On Your Feet

“#1 most discussed psychology research paper of the year online.”

Altmetric 

Academic Measurement  Firm

"The session was just plain fun and engaging."

Pamela Kelly-Dockter

Product Owner, Intel Women's Leadership Academy

 

Past Work​

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Guest Experience

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Science Stories

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Visual Narratives

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Academic Innovation

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Sci Comm

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User Experience

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Creative Culture

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Brand Development

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Healthy Behaviors

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Event Design

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Brand Mission

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Adaptive Leadership

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Activism

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Design Thinking

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Community Design

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