Everything is a Story

Everything is an Experience

Everything is a Strategy

Hello there,

My name is Troy Hiduke Campbell, and in my pasts lives, I was a behavioral scientist, marketing professor, and Disney Imagineer.

Today, I help people tell stories, design experiences, craft strategy, and get creative.

Speaking

Ideas that inspire awesome actions everywhere

Talks on experience design, strategy, creativity, psychology, Disney, and the most popular topic: storytelling.

The AWESOME Audit

Assess your Audience, Welcome, Environment, Social, Order, Moments, and Endings to be sure what you are doing will be truly awesome.

The AWESOME Audit is a broadly applicable assessment and idea generation method built on the behavioral sciences and creative tools behind what makes something memorable, engaging, and effective.

Sessions & Consulting

Sessions and consulting that enable great teams do even greater things

I help people discover more about their audience, business, or strategy, decide something important and get aligned around a big picture plan, and/or design something original and powerful for the marketplace or workplace.

Collaborations

I make awesome things with awesome people

I work with innovators, artists, designers, educators, scientists, non-profits, small business, and corporate leaders to build awesome experiences, products, programs, and services that solve big problems and bring joy.

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Training

The most interactive and impactful training on the most important soft skills.

As chief scientist at On Your Feet, I co-create the highly experential large scale and smal white-glove training programs on creativity, communication, collaboration, culture, and a lot of other things that being with "C" and a few that don't.