I bring a scientific mind, artistic heart point of view to design, story, creativity, brand, culture, and psychology to help people learn and make amazing things.
Troy Hiduke Campbell, PhD
Hiduke House is home for original and powerful ideas and services to help you discover and make amazing things.
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It is both a professional consultancy and a public idea-sharing project with the mission to use a scientific mind, artistic heart approach to design, psychology, story, creativity, business, and society.
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It is built from my work as a Duke consumer psychology PhD, Oregon marketing professor, UCI art scholar, Disney Imagineer, advisor to Nike and Netflix, and much more. ​
​ I hope one of these ideas or services can help you discover and make something amazing.
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-Troy Hiduke Campbell-
"Troy is a creative; bursting with ideas and the passion to pursue them."
Adrian Camilleri
Netflix Collaborator
“Troy has the superpower to turn science into tools.”
Brad Robertson
Partner, On Your Feet
“Troy delivers creative and theatrical talks that delight audiences.”
Peter McGraw
Author of The Humor Code
"Troy had our senior leaders feeling energized and inspired."
Pamela Kelly-Dockter
Product Owner, Intel
“#1 most discussed psychology research paper of the year online.”
Altmetric
Academic Measurement Firm
“Solution aversion is brilliant research.”
Adam Grant
Author of Think Again
