Art by Gary Hirsch and Tim Lee
Hiduke House is a home for original and powerful ideas and services to help you learn and make amazing things.
The mission is to use a distinct scientific mind, artistic heart approach to intersections of psychology, design, story, marketing, art, business, and creativity.
It is built from my life as a Duke consumer psychology PhD, Oregon marketing professor, art scholar, Disney Imagineer, advisor to Nike and Netflix, and much more.
I hope one of these ideas or services can help you discover and make something amazing.
-Troy Hiduke Campbell-
Multi-Narrative Storytelling: How to Tell Your Big Story
Art by OYF and Gary Hirsch
The Science of Cool: How to Break Norms and Make Amazing Things
Graphics by Issac Auxier
Portals: How to Better Begin Everything
Podcast Apperance on FLIP THE SWITCH
Original Science: How to Combat Solution Averion, Bias, and More
Art by MR Trower
“Solution aversion is brilliant research.”
Author, Professor, Wharton
“Troy has the superpower to turn science into tools”
Partner, On Your Feet
“#1 most discussed psychology research paper of the year online.”
Academic Measurement Firm
"The session was just plain fun and engaging."
Product Owner, Intel Women's Leadership Academy
Hiduke House helps professionals of all kinds learn and make amazing things
Click a job area to see how: Academics and Educators, Activists, Applied Improvisers, Artists, Business Leaders, Corporate Educators, Designers, Disney People, Fiction Writers, Filmmakers and Entertainers, Marketers, Novices, Psychologists and Behavioral Scientists, Sales, Scientists and Data Analysts, Small Businesses, and Songwriters.