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Welcome to ​Hiduke House

My home for scientific mind, artistic heart ideas, projects, and work

 Troy Hiduke Campbell, PhD

Troy Hiduke Campbell smiling and raising his arms out while giving a talk a conference.
Rainbow Clouds
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Portals: How to Better Begin Everything

OPI Podcast Clip

"Troy is a creative, bursting with ideas and the passion to pursue them."

Adrian Camilleri

Netflix Collaborator

“Troy has the superpower to turn science into tools.”

Brad Robertson

Partner, On Your Feet

White Brick Wall

Original Science: Enjoyment, Bias, Solution Aversion

Art by MR Trower 

“#1 most discussed psychology research paper of the year online.”

Altmetric 

Academic Measurement  Firm  

“Solution aversion is brilliant research.”

Adam Grant

Author of Think Again

Splattered Paint

Multi-Narrative Storytelling: How to Tell A Big Story

Art by OYF and Gary Hirsch

“Troy delivers creative and theatrical talks that delight audiences.”

Peter McGraw

Author of The Humor Code 

"Troy had our senior leaders feeling energized and inspired."

Pamela Kelly-Dockter

 Product Owner, Intel

Dazzling Light

The  Science of Cool: How to Break Norms and Make Amazing Things

Graphics by Issac Auxier

Clouds
Cover of the podcast Original and Powerful Ideas with Troy Hiduke Campbell featuring the clouds and the curious robot icon

Art by  Tim Lee & Gary Hirsch

Past Work​

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Guest Experience

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Science Stories

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Brand Development

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Sci Comm

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User Experience

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Creative Culture

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Academic Innovation

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Event Design

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Brand Mission

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Adaptive Leadership

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Design Thinking

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Community Design

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