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I bring a scientific mind, artistic heart point of view to design, story, creativity, brand, strategy, society, and psychology to help people discover, decide, and make amazing things.

 Troy Hiduke Campbell, PhD

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Podcast Trailer

Art by  Tim Lee

"Troy is a creative; bursting with ideas and the passion to pursue them."

Adrian Camilleri

Netflix Collaborator

“Troy has the superpower to turn science into tools.”

Brad Robertson

Partner, On Your Feet

“#1 most discussed psychology research paper of the year online.”

Altmetric 

Academic Measurement  Firm  

“Solution aversion is brilliant research.”

Adam Grant

Author of Think Again

“Troy delivers creative and theatrical talks that delight audiences.”

Peter McGraw

Author of The Humor Code 

"Troy had our senior leaders feeling energized and inspired."

Pamela Kelly-Dockter

 Product Owner, Intel

Splattered Paint

Multi-Narrative Storytelling: How to Tell Your Big Story

Art by OYF and Gary Hirsch

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The  Science of Cool: How to Break Norms and Make Amazing Things

Graphics by Issac Auxier

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Portals: How to Better Begin Everything

Podcast Apperance on FLIP THE SWITCH

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Original Science: How to Combat Solution Averion, Bias, and More 

Art by MR Trower 

Hiduke House is home for original and power ideas and services to help you discover and make amazing things.

It is both a public idea-sharing project and professional consultancy with the mission to use a scientific mind, artistic heart approach to design, psychology, story, creativity, business, and society.

It is built from my work as a Duke consumer psychology PhD, Oregon marketing professor, UCI art scholar, Disney Imagineer, advisor to Nike and Netflix, and much more. ​

 

I hope one of these ideas or services can help you discover and make something amazing.

-Troy Hiduke Campbell-

Past Work​

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Guest Experience

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Science Stories

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Visual Narratives

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Academic Innovation

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Sci Comm

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User Experience

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Creative Culture

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Brand Development

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Healthy Behaviors

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Event Design

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Brand Mission

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Adaptive Leadership

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Activism

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Design Thinking

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Community Design

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