Strategy & Innovation
Experience & Story Design
Powered by behavioral science and creative craft
Speaking
Sessions
Collabs
Disney Strategy & Innovaiton
Hello there,​
My name is Troy Hiduke Campbell, and in my pasts lives, I was a behavioral scientist, marketing professor, and Disney Imagineer.
Today, as the principal at Hiduke House and chief scientist at On Your Feet, I help people:
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craft ambitious big picture strategy
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develop new and distinct innovation
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design awe inspiring experiences
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tell the most powerful stories
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influence and cleary communicate
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reach new and resistant audiences
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be ridiculously and effectively creative
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develop and maintain norm-breaking brands
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build happy fan bases and great company cultures
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think differently about their challenges and the future​​​​​​​
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I do this in three ways . . .
Speaking​
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Ideas that inspire and lead to action
Talks on experience design, strategy, creativity, psychology, and more, with the most popular topic being storytelling.
In addition, I work with with On Your Feet to develop large scale culture and training programs.
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Sessions & Consulting​
Strategy and ideation sessions and consulting that enable great teams do even greater things
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I help people ​discover more about their audience, business, or strategy, decide something important and get aligned around a big picture plan, and/or design something original and powerful for the marketplace or workplace. ​​​​
Collaborations​
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I make awesome things with awesome people ​​​​
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I work with innovators, artists, designers, educators, scientists, non-profits, small business, and corporate leaders to build awesome experiences, products, programs, and services that solve big problems and bring joy.
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“Troy delivers creative and theatrical talks that delight audiences.”
Peter McGraw
Author, The Humor Code
“Troy has the superpower to turn science into tools.”
Brad Robertson
Partner, On Your Feet
“Solution Aversion is brilliant research."
Adam Grant
Author, Think Different
"An infinitely valuable partner."
Casey Ingle
Director of Brand Strategy, Owens Corning
Past Clients Include​
