Strategy & Innovation

Experience & Story Design

Powered by Behavioral Science and Creative Craft

Talking Strategy & Design at Disney

Hello there,

My name is Troy Hiduke Campbell, and in my pasts lives, I was a behavioral scientist, marketing professor, and Disney Imagineer.

Today, as the principal at Hiduke House and chief scientist at On Your Feet, I help people:

craft ambitious big picture strategy
develop new and distinct innovation
design awe inspiring experiences
tell the most powerful stories
influence and cleary communicate
reach new and resistant audiences
be ridiculously and effectively creative
develop and maintain norm-breaking brands
build happy fan bases and great company cultures
think differently about their challenges and the future

I do this in four ways . . .

The AWESOME Audit

Assess your Audience, Welcome, Environment, Social, Order, Moments, and Endings to be sure what you are doing will be truly awesome.

The AWESOME Audit is a broadly applicable assessment and idea generation method built on the behavioral science and creative craft of what makes something deeply memorable, desirable, and effective -- conducted as an outside audit and/or an internal workshop.

Speaking

Ideas that inspire and lead to action

Talks on experience design, strategy, creativity, psychology, and more, with the most popular topic being storytelling.

In addition, I work with with On Your Feet to develop large scale culture and training programs.

Sessions & Consulting

Sessions and consulting that enable great teams do even greater things

I help people discover more about their audience, business, or strategy, decide something important and get aligned around a big picture plan, and/or design something original and powerful for the marketplace or workplace.

Collaborations

I make awesome things with awesome people

I work with innovators, artists, designers, educators, scientists, non-profits, small business, and corporate leaders to build awesome experiences, products, programs, and services that solve big problems and bring joy.

Learn More

“Troy delivers creative and theatrical talks that delight audiences.”