I believe
Everything Can Be Awesome
with a bit of behavioral science and creative craft
Troy Hiduke Campbell, PhD

Hello there,

My name is Troy Hiduke Campbell, and in my pasts lives, I was a behavioral scientist, marketing professor, and Disney Imagineer.

Today, as the principal at Hiduke House and chief scientist at On Your Feet, I help people:

tell awesome stories
develop bold strategy
design memorable experiences
craft clear communications
reach new audiences
and get creative

So whether you need to tell a story about a brand or data, create an experience at a theme park or in a business meeting, or craft strategy for the changing marketplace or workplace, I help you make it (more) awesome.

Speaking

Ideas that inspire awesome actions everywhere

Talks on experience design, strategy, creativity, psychology, and more, with the most popular topic being storytelling.

In addition, I work with with On Your Feet to develop large scale training programs.

The AWESOME Audit

Assess your Audience, Welcome, Environment, Social, Order, Moments, and Endings to be sure what you are doing will be truly awesome.

The AWESOME Audit is a broadly applicable assessment and idea generation method built on the behavioral sciences and creative tools behind what makes something memorable, engaging, and effective.

Sessions & Consulting

Sessions and consulting that enable great teams do even greater things

I help people discover more about their audience, business, or strategy, decide something important and get aligned around a big picture plan, and/or design something original and powerful for the marketplace or workplace.

Collaborations

I make awesome things with awesome people

I work with innovators, artists, designers, educators, scientists, non-profits, small business, and corporate leaders to build awesome experiences, products, programs, and services that solve big problems and bring joy.

Learn More

“Troy delivers creative and theatrical talks that delight audiences.”