Central Ideas
Idea sessions and consulting for discovering, deciding, and designing amazing things on the Central Coast​
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By Dr. Troy Hiduke Campbell
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Who
My name is Troy Hiduke Campbell, and I help great individuals, teams, and businesses be even greater.
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Central Ideas is my local project where I bring the same one-of-a-kind team sessions and consulting I do at Disney, Nike, Owens Corning, and many others, to you locally -- always with a smile and friendly spirit.
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If you want to do great things, hit me up.
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What
Central Ideas helps your central coast with the most central ideas to your business, so you can:
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Work together as a great team
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Reach new and bigger audiences
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Tell your authentic and best stories
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Create ambitious big picture strategies
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​Design amazing products and experiences
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Build happy customer bases and great cultures​​​
How
Through powerful sessions and friendly consulting, I help your do three things:
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Discover central new ideas about your audience, your brand, markets, sciences, trends, or practices
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Decide something centrally important to your business and get aligned around big picture strategy
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Design something central to your success for the marketplace or workplace
About
I help you succeed by bringing you original ideas, science, and approaches that I have developed as a: ​
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Marketing professor at Oregon (now teach at Poly)
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Behavioral scientist and PhD​ at Duke University
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Walt Disney Imagineer in research and design
- Innovation advisor to Netflix, Nike, and Microsoft
- Consultant to many small businesses and startups
- Chief scientist at the creative firm On Your Feet
- Founder of the scientific-artistic Hiduke House​
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"Truly insightful ideas."
Greg Steinberger
SLO Business Founder | Original Doc Burnstein's
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"Brilliant research."
Adam Grant
Global Thought Leader | Author of Think Again
“Troy has the superpower to turn science into tools.”
Brad Robertson
Global Expert | Partner, On Your Feet
“Troy delivers creative and theatrical talks that delight audiences."
Peter McGraw
Global Expert | Author of The Humor Code
