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Original and powerful ideas and services for learning and making amazing things, built from a distinct scientific mind, artistic heart approach
Created by Troy Hiduke Campbell, PhD
The Destiny Narrative
The unparalleled narrative and persuasive power of a story where a character changes into who they were always meant to be.
Like main character arcs in Disney movies.
​White Paper| Summary Slides | Podcast
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List 1
Ideas that Disney does well, but Disney and everyone can always more deeply understand.
Portals
A model for beginning and ending everything through the powerful processes of narrative transition and mindset shift.
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Like how Disney Parks' rides begin and end.
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​White Paper| Summary Slides | Podcast
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List 1
Ideas that Disney does well, but Disney and everyone can always more deeply understand.
Moral Temperature
The moral feeling and norms of an experience that drive people to deeply connect with and want to return to an experience.
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Like how the Disney Parks "morally" feel.
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Podcast
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List 1
Ideas that Disney does well, but Disney and everyone can always more deeply understand.
Welcome to Team Hero
A model for reaching new and resistant audiences through the act of welcoming and managing the solution, self, and social forces.
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Like how the Disney Parks' experiences and marketing have welcomed new audiences.
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Activism Case Study with Disney Examples
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List 1
Ideas that Disney does well, but Disney and everyone can always more deeply understand.
Big Identity Net
A definition that is big enough that many people can feel a meaningful part of it.
Like how Disney has used the phrase, “We all have a Disney side.”
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​White Paper| Summary Slides | Podcast
List 1
Ideas that Disney does well, but Disney and everyone can always more deeply understand.
Every Shade of Blue
A way of seeing all the different shades of an idea, inspired by how Vincent van Gogh could paint with every shade of blue.
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Like how Walt Disney Imagineering often deeply explores ideas.
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​White Paper| Summary Slides | Podcast​
List 1
Ideas that Disney does well, but Disney and everyone can always more deeply understand.
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Original and powerful ideas and services for learning and making amazing things, built from a distinct scientific mind, artistic heart approach